Consultations in all categories of digital marketing and website development
I specialise in providing professional advice across all areas of online advertising and I also develop websites. Many times, what clients need is straightforward guidance rather than costly and complex services from a large agency. The key skills in digital marketing lie in practical experience and hands-on involvement in setting up various processes. However, there are individuals who not only lack experience but have never encountered advertising before. Assisting such individuals is my area of expertise.
Website development
How to make a website? Where to beginstart? What specialists are needed and where to find them? How to make the site user-friendly? What is a domain and hosting?
Graphic design
How to create a beautiful and modern layout? What are the criteria for choosing a graphic designer? How to create a layout without a designer’s involvement?
SEO
Are the expensive services offered by so-called SEOs truly essential? What are internal and external optimizations? What factors influence SEO? What services to use?
Paid search
What is paid search? How to find and collaborate with a contractor? Ways to monetize paid search advertising?
SMM
How to effectively manage social network channels? How to make your ad visible in a news feed? How to avoid ad blocking? Are there any products that are not intended to be promoted through social media?
Copywriting
What is it and why is it important? Where to find a good copywriter? How to check their work for plagiarism? How to write a TOR for a copywriter?
Email Marketing
What is it? What tools is it used with? Which businesses is it suitable for?
Calltracking
Why is it necessary? How to integrate it into the website? What are dynamic and static numbers?
Web analytics
What are web analytics tools? How is Metrica different from Analytics? What are they needed for? How to install them on the website? How to set metric (or analytic) goals?
Digital security
How to set up https? How to protect your copyrights on texts, images, and videos? How to avoid being banned by search engines?
SERM
What is it? How to work on reputation on the Internet? Whom to contact in order to get this service?
Working process
What is Mediaplan? What is a CRM system and how can it be integrated with other services? What are checklists?
Yandex and Google services
Yandex.Webmaster, Yandex.360, Yandex.Business, GoogleMyBusiness, GoogleSearchConsole.
Offline tools
When banner advertising and printed materials are required? How to correctly place information on paper?
Visual content
Why 3D specialists, drone videos, and infographics are required? How to find a good video editor?
Audit
Is your website properly indexed by search engines ? Is it SEO optimized? What is the reason for slow page loading? And many others.
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